Film My Design (FMD) is the first and only design-film festival in the MENA region, held bi-annually in Cairo, Egypt. Leveraging Egypt’s strong, long-standing connection to the film world, FMD’s mission centers on telling inspiring, engaging, and thought-provoking stories on design, architecture and city life using film; the most universal language of visual storytelling.
The Edible Aesthetics film program presents a curated selection of films, panel discussions, and a workshop series that explores the intricate relationship between culinary art and design. Through a multidisciplinary approach, this program delves into the ways in which food is elevated beyond its functional purpose to become an artistic and visual experience on the plate and beyond. By examining documentaries and narratives, viewers gain insights into the design principles, techniques, and creative processes employed by chefs and designers to craft visually captivating food. The program aims to illuminate the design process of fusing gastronomy with aesthetics, offering a deeper understanding of how textures, colors, space, products, and presentations contribute to the overall culinary experience.
